WHO I AM

A provocative creative leader with high-profile marketing and advertising experience for nationally recognized professional sports and entertainment brands, I have successfully built and developed in-house teams dedicated to creative excellence and innovation, customer engagement, brand stewardship and financial growth. 

I BUILD IN-HOUSE CREATIVE TEAMS. I MAKE THEM MORE PRODUCTIVE. I HAVE FUN DOING IT.

With more than 20 years of industry experience, I have a deep understanding of every aspect of the creative process, including brand identity, copywriting, art and photo direction, evaluating creative and securing top-level talent, with a focus on improving cost-efficiency and maximizing resources.

I WANT TO MAKE THINGS. AND I WANT TO MAKE THINGS BETTER. PROJECTS. PEOPLE. PROCESSES. EVERYTHING HAS UPSIDE.

As a strategic, data-driven marketer, I rely heavily on metrics to guide my business decisions. By collaborating with in-house partners and external agencies, my teams drive revenue through the development and implementation of best-in-class creative for media campaigns, digital and social content, sales and promotional materials, as well as brand and consumer marketing across traditional print, video, OOH and digital campaigns.

I LOVE WHAT I DO.

I have an extensive understanding of every aspect of the creative process, including copywriting, brand identity, art and photo direction, evaluating creative and securing top-level talent, with a focus on improving cost-efficiency and maximizing revenue potential.

(Oh, and I also made it to the World Series with the New York Mets ... next time maybe it'll be a WS ring, but I'm very proud of the NL Champs hardware!)

EXPERTISE   Creative strategy & development, branding & identity, direct marketing, online, social & mobile graphics, copywriting, photo/art direction, video production & motion graphics, digital asset management

SOFTWARE   InDesign, Photoshop, Illustrator, Premiere, AfterEffects, Final Cut, iMovie, Keynote, Dreamweaver, Flash, WordPress, Microsoft Office

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